Hi! I’m Zahira,
Senior Product Designer
I design for outcomes, not outputs. I get into the messy strategic work early, defining the problem, aligning the team, questioning assumptions, and then bringing it all the way through to a solution worth shipping.
MY LATEST EXPERIENCES
2025 - now
→ Senior Product Designer @buendia.travel
Rebuilding a travel tech marketplace from the ground up.
Rebuilding the marketplace from scratch: defined information architecture and product domains based on research and analysis of the legacy platform.
Documenting functional requirements from a design perspective to ensure real cross-collaboration with Product, Engineering and Performance.
Fostering a product mindset throughout the company, from design system to team alignment processes.
2023 -2024
Redesigned recommendations for a team driving almost $100M in annual bookings.
Redesigned the recommendations framework.
Established the team’s design principles and vision.
Increased 500% user engagement (from 3% to 18%) in one week.
Managed cross-functional stakeholder alignment.
2021 -2023
→ Senior Product Designer & Manager @Empathy.co
From building the innovation team to cutting onboarding from 6 months to 9 minutes.
Founded the Futures innovation team with user-centered frameworks.
Reduced catalog onboarding from 6 months to 9 minutes.
Envisioned AI tools: recommendations configurator and synonym generator.
2018 -2021
→ Senior Product Designer @Telefónica Global Video
Designed Pay TV experiences used daily by millions across 13 countries.
Developed dual TV design system aligned with global standards.
Led AI-powered voice search in mobile TV app.
Covered full service lifecycle, from discovery to delivery, coordinating with multidisciplinar teams across 13 countries.
See my full CV ->
ABOUT ME
I'm Zahira, a Product Designer with 14+ years of experience.
I've worked with multinationals, startups, and design consultancies, solving B2B and B2C complex problems across industries like telecom, insurance, e-commerce, and video platforms through user research, usability testing, and scalable visual and interaction designs.
With a focus on strategic thinking, I align product vision with cross-functional teams, fostering collaboration and communicating through storytelling. Guided by honesty, respect, and sustainability, my goal is to deliver impactful, responsible design solutions for any problem.
Outside work, you can find me digging for vinyl in a local record store, on a live music gig, talking about movies and books with friends, or maybe cooking a tasty recipe. Don’t be shy and say hello!
An incredible collaborator, excelling in research, finding solutions to complex UX problems, and presenting complex concepts to a broad audience. I very much enjoyed the positive energy and creativity that Zahira brought to the team, making a long-lasting impact.
– Pauline Fransen, Senior Product Manager at Vistaprint
A people-oriented designer, very focused on research and acquiring a deep understanding of the customer problem, that thrives on challenging her team members until finding the right solution.
– Borja Santaolalla, Co-founder and CXO at Empathy.co